#IWD2020

For International women’s day and in the run up to mother’s day, I wanted to share a different kind of Trace update; less privacy, more personal.

It feels fitting today, to reflect how my hard working, trail blazing mother helped shaped my own world view and ultimately helped to inspire me to set up Trace as a female-founded tech business.

“Music was the backdrop to my upbringing by a hippy, single, adventure-loving and entrepreneurial mum”

Read on at business insider about the inspiration behind Trace (for the full story on how world music shaped my upbringing read the article Ali Farke Toure and me on Medium).

Happy international women’s day to the amazing mothers, daughters, friends, partners, leaders, colleagues and people in your life.

Here’s to a decade where we can unlock even more creativity, innovation and growth from female founded (as well as male founded) businesses globally. Women’s rights are human rights.

“For every $1 raised, women-run startups generated 78c in revenue vs 31c for men.”

More equality for all = more opportunity for all. Let’s go address any inequalities which persist across gender, class, race. Let’s go do.

Sorcha, Founder of Trace.